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The following reports have been prepared and can be downloaded from this site as PDF files. You will need Acrobat Reader. Once downloaded you can print off or read online. Please feel free to circulate these reports. Every budget slashing accountant should, in particular, read the second report.
We only ask that if you are distributing please ensure that the reports remain intact.
50 Top Tips for Fax Marketing Success
Prepared exclusively for Eurocom Marketing Ltd by Dave Pelland this report lists 50 important things to keep in mind when preparing for a fax broadcast thus enabling your chances of getting the best result. To download this report, please
click here.
Advertising in Times of an Economic Downturn and Reduced Credit
This 12 page reports tells you why it is critically important to keep marketing (albeit more smartly) during these difficult times. It cites numerous case studies and research to show that companies that cut back on marketing during tough times invariably lose market share (and often go out of business) as awareness of the business decreases. If you need to justify continued marketing then print this off and give to your financial controller. Marketing and advertising should be viewed as necessary capital expenditure rather than something that can be closed off when the market tightens. To download your free copy, please
click here.
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