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Fax broadcasting works best for higher value items or when sent on a regular basis. Those who are most successful at fax marketing (as with any advertiser) send their broadcasts at weekly, fortnightly or monthly intervals. Sometimes they keep sending the same fax broadcast. Other times, the message may change.
Among the biggest groups of fax broadcasters in the UK are car leasing companies. Some of these are fax blasting hundreds of thousands of faxes a month. Clearly they would not be doing so unless they achieved results. For example:
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We had one client send out 51,385 faxes, from which it sold 36 vehicles @ £28,000 each |
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Later, the same client sent out 120,000 faxes and sold 30 vehicles @ £45,000 each |
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Another client (a courier company) sent out just 10,000 faxes for £250 and gained 40 new customers worth an estimated £24,000 in annual revenues. They were delighted with the sales leads |
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A Small charity sent out 7,612 faxes and received 125 responses. It was thrilled |
These are just a few of the many success stories that have accrued over the past three years. For more examples of successfully generated business to business sales leads go to testimonials.
Other groups known to regularly fax broadcast are those supplying:
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Office equipment / consumables |
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Business finance |
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Debt collection / credit checking |
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Air conditioning / heating |
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Computer hardware / software |
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Water coolers / hot drinks |
Fax marketing is also suitable for:
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New product launches |
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Clearance sales |
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Newsletters |
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Surveys (customer and general) |
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Press releases |
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Web site promotion |
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Price lists |
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Questionnaires |
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Business coaching |
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Charities |
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Commercial cleaning |
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Concert tickets |
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Mobile / fixed phones |
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Group activities such as paintball / bowling |
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In fact any service seeking to generate a sales lead |
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